One day I write about The Beatles, the next about EU regulation. I muse about the coming autumn and discuss the influence of childhood on memory and the way we live our subsequent lives. I have what is sometimes called ' depth', a hinterland that takes me on a ceaseless, maniacal search for truth wherever it may lead. It's a painful journey, a search for the soul in these Godless times, but that's who I am. It is the scrap of ground I claim as being mine and 'on ne passe pas' as we say in this corner of the early twentieth century.

Whatever dude. What is today's ramble about?

Well, to show the integrated social media marketing drive for which I'm famous, I'd like to talk about German companies. About how families set up a company, have a row and then sporn two further ones. For example, Merck and Merck, Aldi Nord and Aldi Sud, ADIDAS and PUMA. It's a fascinating subject and one that I explore in depth over at LinkedIn.

The untold story behind my omnipotent business writing is the suppositions that fail. I'm happy to pull back the curtain here and reveal some of my false premises. Like Aldi and and Lidl being related (they're not). About Kelloggs and MW Kelloggs being related (they're laughable not). About Rolls Royce cars and engines being related (they are but - hey! - who cares).

So - if you get chance - read my article on German family companies. It's a rollercoaster of a ride, a read on the wild side, a clinking Wunderbar of an article that will one day be collected into an anthology and taught at business school - or normal school even - The Collected Wisdom of Tim Robson, Part 1 - The Wilderness Years.

And on that note (Bb) I'll sign off.

Tim